The “At all times Good” expertise will embrace a Tremendous Bowl TV spot in addition to quite a lot of digital activations powered by AR and AI know-how.
This coming week, the Kansas Metropolis Chiefs will likely be taking over the Philadelphia Eagles at Tremendous Bowl LVII. When you’re something like me, nevertheless, you’re much more within the annual lineup of hilarious industrial spots that air in the course of the massive sport.
This 12 months, Avocados From Mexico (AFM), one of many main avocado manufacturers within the US, just lately dropped a teaser for the corporate’s ninth Tremendous Bowl Digital Activation. In accordance with an official launch, the “At all times Good” expertise will embrace a TV spot that includes actress Anna Faris that can air in the course of the massive sport in addition to a sequence of interactive actions that make use of applied sciences resembling augmented actuality (AR) and synthetic intelligence (AI).
For instance, you may join your Spotify account to create AFM musical items based mostly in your private listening habits. One other expertise lets you remix Avocados From Mexico branded music utilizing a mixture of AR and AI know-how. As a substitute of an instrument or controller, you set off numerous sounds of the model by performing completely different facial expressions.
“With its newest Tremendous Bowl digital activation, AFM showcases the model’s experience, innovation, and dedication to creating partaking and interactive shopper experiences,” stated Ivonne Kinser, vice chairman of selling & innovation at Avocados From Mexico. “From the launch of the model’s new Sonic DNA to using cutting-edge applied sciences to customized energy experiences, this marketing campaign is a testomony to the model’s capability to remain forward of the curve and create actually memorable and impactful digital experiences.”
Avocados From Mexico’s Tremendous Bowl advert will air on February twelfth in the course of the massive sport. In accordance with Wishu, the marketing campaign may also characteristic an extra expertise that can assist you to craft Tweets utilizing the favored AI software program ChatGPT. The 30-second TV spot will supposedly characteristic a QR code resulting in the expertise. For extra data go to right here.
Function Picture Credit score: Avocados From Mexico
