The SKAdNetwork API lets advertisers measure the success of commercials by attributing app installations to particular advert campaigns — all whereas sustaining person privateness. It helps a number of advert codecs, together with static pictures, movies, audio, and interactive advertisements. With SKAdNetwork 4.0, now accessible in iOS 16.1 and iPadOS 16.1, it gives extra perception into the efficiency of advertisements for apps:
- Hierarchical supply identifiers: Establish which marketing campaign an set up was attributed to, in addition to further attribution data.
- Coarse conversion values: Obtain much less particular attribution data when the privateness thresholds for conversion values usually are not met, or extra detailed attribution data when further privateness thresholds are met.
- A number of conversions: Obtain as much as three postbacks to higher perceive how usually somebody who put in an app from a marketing campaign engages with the app over time.
- SKAdNetwork for internet advertisements: Attribute online advertising that directs to App Retailer product pages.
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