Rumors about Apple’s plans to launch an Apple Automobile this decade flooded the net previously two years, however the tech big is but to make any official announcement. Within the meantime, a unique tech big is able to decide to a launch schedule for an electrical automotive and would possibly beat Apple to market. Sony introduced at CES the Afeela EV, displaying off a prototype manufactured along with Honda. The 2 corporations plan to ship the primary Afeela items to patrons within the US as quickly as 2026.
CEO of Sony Honda Mobility (SHM) took the stage at CES to introduce the Afeela and announce the launch plans of this technologically superior electrical car.
The exec mentioned SHM plans to start out taking preorders within the first half of 2025, with gross sales to comply with within the second half. Deliveries will start in spring 2026 in North America. That’s assuming Sony and Honda can manufacture the car with out hiccups that would delay the launch schedule.
Sony and Honda introduced their automotive enterprise in March, as AP explains. It’s a 50-50 three way partnership, with Honda bringing its experience in automotive manufacturing and Sony delivering all of the tech (imaging, community, sensors, and leisure).
Honda will deal with manufacturing, which is able to happen on the firm’s 12 vegetation within the US. That’s the primary marketplace for Afeela, with SHM selecting the nation as EVs are already widespread right here. Japan comes second, after which European markets will comply with.

The tech aspect is definitely essentially the most attention-grabbing for such vehicles, and Afeela isn’t any totally different. The outside will function a Media Bar on the surface, letting you show content material to surrounding individuals. And that’s the least thrilling tech function of the Afeela.
Extra thrilling are the sensors. Sony packed no fewer than 45 cameras and sensors within the Afeela. They’re current inside and outdoors the car, as seen within the picture above. Ultimately, the Afeela would possibly change into a self-driving electrical car, with the assistance of sensors and software program — from Sony’s announcement:
We goal to develop Degree 3 automated drive beneath restricted situations and to allow Degree 2+ driver help in much more conditions, resembling city driving.
Powering the expertise is Qualcomm’s Snapdragon Digital Chassis System-on-Chip (SoC), which is able to ship 800 TOPS of efficiency.
Sony additionally plans to leverage its expertise in leisure for Afeela and introduce a brand new HMI, quick for Human-Machine Interface. That’s a elaborate method of claiming the Afeela will present a number of in-car leisure, together with assist for streaming and video games. Furthermore, Sony needs to supply customers augmented actuality (AR) options, resembling intuitive navigation through AR, with the assistance of its sensing expertise.
Along with Qualcomm, SHM additionally highlighted Epic Video games as a accomplice for Afeela. The sport maker will work with Sony on new “values and ideas for mobility.”